Giving Kindness a Voice: How ElevenLabs Powers Aveit

Aveit is a small Australian health promotion charity with a big goal: helping people prevent anxiety before it takes root. Through our creative brand, FairyFrens, we share sleep meditations, stories and music that help people slow down, rest and feel a little kinder towards themselves.

We are proud to join the ElevenLabs Impact Program. ElevenLabs is already at the heart of how we work, and we wanted to share what that has meant for a not-for-profit like ours.

A big mission on a charity budget

Calming audio only works if it sounds right. A sleep meditation needs a warm, steady voice, careful pacing and music that lets the listener drift off.

Traditionally that means voice actors, studio time and composers. For a charity run by a small team and volunteers, those costs would have meant releasing a handful of pieces a year, if any.

Meditations, voices and stories made in ElevenLabs

Today we produce all of our sleep meditations and voice acting through ElevenLabs. We have been releasing meditations on our FairyFrens YouTube channel for over a year, and our community has grown to around 8,000 subscribers.

ElevenLabs lets us give each character in the FairyFrens world its own distinct voice, and match the tone of each meditation to the feeling we want listeners to leave with. We can write a script in the morning and hear it come to life the same day.

ElevenLabs supports our human creators too. One of our team produces sleep stories, and ElevenLabs has made that process so much easier. It handles the heavy lifting of production, so more of their time goes into the storytelling itself. For us, the technology works best alongside human creativity, not instead of it.

What it has meant for our team

The biggest change has been time. Hours that once would have gone into recording and re-recording now go into writing better stories, supporting our volunteers and reaching new audiences.

It has also changed what a small team believes is possible. We no longer have to choose between quality and quantity. Our volunteers can contribute creatively without needing a studio, and every release meets the standard our listeners deserve.

An unexpected bonus: our music is earning for the charity

We started creating music in ElevenLabs simply to set the mood for our scenes and meditations. We now have around 570 tracks published on the ElevenLabs Music Marketplace, and people are buying them.

For a not-for-profit, that matters. Every purchase is a small, steady stream of income that goes back into our work, alongside the joy of knowing our music is helping other creators too.

What comes next

Joining the ElevenLabs Impact Program means we can keep growing without losing what makes our work special. We plan to release more sleep stories, keep building our music library and bring the calming world of FairyFrens to more people who need a gentler night's sleep.

Thank you to the ElevenLabs team for believing in small charities with big hearts. You have helped us give kindness a voice.

Katie and Molly, Aveit and FairyFrens